A new cab riding experience
The riding experience in a New York City yellow cab is getting a makeover. The industrial design team at Bluemap Design collaborated with Curb Mobility to create RYDE. This new passenger-facing tablet system gives riders an interactive experience to make commutes more enjoyable.
Integrated taxi tablet system
Our research indicated that the previous design had a small, bulky screen mounted low on the back of the driver/rider partition. Customers often have difficulty seeing what is on display because of the awkward position. They also complain about the sound quality and difficulty changing the volume. The number one request from the customers was to have a USB port to charge their phones. With that in mind, we designed the new unit with an integrated 10-inch tablet, a pair of high-quality speakers, and a USB port for charging in a sleek and slim casing. The screen is angled and mounted at eye level. A modern tablet interface that customers are familiar with is now present to them. RYDE supports a variety of third-party apps, including a successor to the current Taxi TV media platform. The RYDE system unlocks new possibilities for brands and advertisers while introducing passengers to a new generation of in-the-cab entertainment.