Balance skin

KERI Lotion bottle

The Keri band has a substantial market value of therapeutic reputation. However, the brand faced a challenge of low recognition among new and young customers not. The strategy was to connect with younger customers while not alienating their existing one. The idea was to promote an image of balance and healthy skin. We design the lotion bottle with a smooth and continues form. The gentle yin and yang curve of the brand mark reinforces the notion of balance skin. The new design uplifted the brand image and successfully connect to new and younger consumers.