{"id":538,"date":"2023-09-25T00:04:40","date_gmt":"2023-09-25T00:04:40","guid":{"rendered":"https:\/\/bluemapdesign.com\/?post_type=ux-portfolio&p=538"},"modified":"2023-10-07T19:50:03","modified_gmt":"2023-10-07T19:50:03","slug":"good-design-pays-big-ring-video-doorbell","status":"publish","type":"ux-portfolio","link":"https:\/\/bluemapdesign.com\/index.php\/ux-portfolio\/good-design-pays-big-ring-video-doorbell\/","title":{"rendered":"Good design pays big"},"content":{"rendered":"

Good design pays big<\/h2><\/div><\/div><\/div><\/div><\/div><\/div>

Ring video doorbell packaging
Packaging Design, Graphic Design<\/p>\n

 <\/p>\n

2016 Good Design Award, USA
2016 K-Design Award, South Korea<\/p>\n

 <\/p>\n

Amazon acquired video doorbell company RING for over $1 Billion in 2018. We designed the RING video doorbell packaging in 2014 when they were still a startup. Nice to see them grow and be successful. It proves that good design pays off.<\/p><\/div><\/div><\/div><\/div><\/div><\/div>

<\/embed><\/div><\/div><\/div><\/div>
\"Ring<\/span><\/div><\/figure><\/div><\/div><\/div>

RING Video Doorbell Packaging
Thanks to the \u201cRING\u201d video doorbell, you can answer your doorbell with your smartphone. \u201cRing\u201d is among the first wave of smart home products to hit store shelves. The newness of the category creates unique packaging challenges and opportunities. Therefore the initial pitch to target audiences is the package. As such, the design requires quick educational communication at the point of sale. Bluemap Design was asked to help them to design engaging and innovative packaging.<\/p>\n

The \u201cRing\u201d packaging does just that. It introduces a new product type, invites customers to press and ring the doorbell, explains the installation method with simple, direct graphics, and establishes a friendly relationship.<\/p>\n

The package is composed of clear recyclable plastic with a rounded rectangular form. The signature blue background with minimal iconic graphics set the stage to display the actual product.<\/p>\n

The product stands proud and is visible from a wide viewing angle. A package opening, in line with the ring button, invites shoppers to press it and try out the \u201cring\u201d as if it were on a door. This friendly interactive engagement welcomes the customer to \u201cring\u201d physically, visually, and audibly. Ideally, it helps them open the door to purchase.<\/p>\n

Extend the user experience.
Solving the packaging challenges of this \u201csmart product\u201d went beyond the \u201cRing\u201d itself. The package includes all the tools necessary for installation, such as a screwdriver, level, drill bits, caulking, screws, anchors, and USB cord. These tools and materials need to be organized to support the installation. Potential maintenance and relocation require more than dropping them into a box. A roll-up tool pouch with labeled pouches holds and identifies each item organizing them for use and securely storing them with an integral elastic band latch was designed. The \u201cRing\u201d package design sells and protects the product but extends the brand relationship and user experience well beyond the first \u201cring.\u201d<\/p><\/div><\/div><\/div><\/div><\/div><\/div>

\"Ring<\/a>
<\/div><\/div>
\"Ring<\/div><\/div><\/section>
\"Ring<\/a>
<\/div><\/div>
\"Ring<\/div><\/div><\/section>
\"Ring<\/a>
<\/div><\/div>
\"Ring<\/div><\/div><\/section>
\"Ring<\/a>
<\/div><\/div>
\"Ring<\/div><\/div><\/section><\/div><\/div><\/div><\/div><\/div><\/div><\/div>","protected":false},"excerpt":{"rendered":"

Good design pays bigRing video doorbell packagingPackaging Design, Graphic Design …<\/p>\n","protected":false},"author":1,"featured_media":1426,"comment_status":"closed","ping_status":"closed","template":"","meta":{"inline_featured_image":false},"ux-portfolio-cat":[20,26,25,23],"ux-portfolio-tag":[],"class_list":["post-538","ux-portfolio","type-ux-portfolio","status-publish","has-post-thumbnail","hentry","ux-portfolio-cat-feature","ux-portfolio-cat-graphic-design","ux-portfolio-cat-packaging-design","ux-portfolio-cat-works"],"yoast_head":"\nGood design pays big - Bluemap Design<\/title>\n<meta name=\"description\" content=\"Amazon acquired video doorbell company RING for over $1 Billion in 2018. Bluemap Design designed the RING video doorbell packaging in 2014\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/bluemapdesign.com\/index.php\/ux-portfolio\/good-design-pays-big-ring-video-doorbell\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Good design pays big - Bluemap Design\" \/>\n<meta property=\"og:description\" content=\"Amazon acquired video doorbell company RING for over $1 Billion in 2018. Bluemap Design designed the RING video doorbell packaging in 2014\" \/>\n<meta property=\"og:url\" content=\"https:\/\/bluemapdesign.com\/index.php\/ux-portfolio\/good-design-pays-big-ring-video-doorbell\/\" \/>\n<meta property=\"og:site_name\" content=\"Bluemap Design\" \/>\n<meta property=\"article:modified_time\" content=\"2023-10-07T19:50:03+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/bluemapdesign.com\/wp-content\/uploads\/2023\/10\/Ring_packaging_1_feature_4.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2440\" \/>\n\t<meta property=\"og:image:height\" content=\"1361\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/bluemapdesign.com\/index.php\/ux-portfolio\/good-design-pays-big-ring-video-doorbell\/\",\"url\":\"https:\/\/bluemapdesign.com\/index.php\/ux-portfolio\/good-design-pays-big-ring-video-doorbell\/\",\"name\":\"Good design pays big - Bluemap Design\",\"isPartOf\":{\"@id\":\"https:\/\/bluemapdesign.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/bluemapdesign.com\/index.php\/ux-portfolio\/good-design-pays-big-ring-video-doorbell\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/bluemapdesign.com\/index.php\/ux-portfolio\/good-design-pays-big-ring-video-doorbell\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/bluemapdesign.com\/wp-content\/uploads\/2023\/10\/Ring_packaging_1_feature_4.jpg\",\"datePublished\":\"2023-09-25T00:04:40+00:00\",\"dateModified\":\"2023-10-07T19:50:03+00:00\",\"description\":\"Amazon acquired video doorbell company RING for over $1 Billion in 2018. Bluemap Design designed the RING video doorbell packaging in 2014\",\"breadcrumb\":{\"@id\":\"https:\/\/bluemapdesign.com\/index.php\/ux-portfolio\/good-design-pays-big-ring-video-doorbell\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/bluemapdesign.com\/index.php\/ux-portfolio\/good-design-pays-big-ring-video-doorbell\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/bluemapdesign.com\/index.php\/ux-portfolio\/good-design-pays-big-ring-video-doorbell\/#primaryimage\",\"url\":\"https:\/\/bluemapdesign.com\/wp-content\/uploads\/2023\/10\/Ring_packaging_1_feature_4.jpg\",\"contentUrl\":\"https:\/\/bluemapdesign.com\/wp-content\/uploads\/2023\/10\/Ring_packaging_1_feature_4.jpg\",\"width\":2440,\"height\":1361},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/bluemapdesign.com\/index.php\/ux-portfolio\/good-design-pays-big-ring-video-doorbell\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/bluemapdesign.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Portfolio\",\"item\":\"https:\/\/bluemapdesign.com\/index.php\/ux-portfolio\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Good design pays big\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/bluemapdesign.com\/#website\",\"url\":\"https:\/\/bluemapdesign.com\/\",\"name\":\"Bluemap Design\",\"description\":\"Award-winning industrial and packaging design firm\",\"publisher\":{\"@id\":\"https:\/\/bluemapdesign.com\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/bluemapdesign.com\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/bluemapdesign.com\/#organization\",\"name\":\"Bluemap Design\",\"url\":\"https:\/\/bluemapdesign.com\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/bluemapdesign.com\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/bluemapdesign.com\/wp-content\/uploads\/2023\/09\/cropped-bmd-2.jpg\",\"contentUrl\":\"https:\/\/bluemapdesign.com\/wp-content\/uploads\/2023\/09\/cropped-bmd-2.jpg\",\"width\":512,\"height\":512,\"caption\":\"Bluemap Design\"},\"image\":{\"@id\":\"https:\/\/bluemapdesign.com\/#\/schema\/logo\/image\/\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Good design pays big - Bluemap Design","description":"Amazon acquired video doorbell company RING for over $1 Billion in 2018. Bluemap Design designed the RING video doorbell packaging in 2014","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/bluemapdesign.com\/index.php\/ux-portfolio\/good-design-pays-big-ring-video-doorbell\/","og_locale":"en_US","og_type":"article","og_title":"Good design pays big - Bluemap Design","og_description":"Amazon acquired video doorbell company RING for over $1 Billion in 2018. Bluemap Design designed the RING video doorbell packaging in 2014","og_url":"https:\/\/bluemapdesign.com\/index.php\/ux-portfolio\/good-design-pays-big-ring-video-doorbell\/","og_site_name":"Bluemap Design","article_modified_time":"2023-10-07T19:50:03+00:00","og_image":[{"width":2440,"height":1361,"url":"https:\/\/bluemapdesign.com\/wp-content\/uploads\/2023\/10\/Ring_packaging_1_feature_4.jpg","type":"image\/jpeg"}],"twitter_card":"summary_large_image","schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/bluemapdesign.com\/index.php\/ux-portfolio\/good-design-pays-big-ring-video-doorbell\/","url":"https:\/\/bluemapdesign.com\/index.php\/ux-portfolio\/good-design-pays-big-ring-video-doorbell\/","name":"Good design pays big - Bluemap Design","isPartOf":{"@id":"https:\/\/bluemapdesign.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/bluemapdesign.com\/index.php\/ux-portfolio\/good-design-pays-big-ring-video-doorbell\/#primaryimage"},"image":{"@id":"https:\/\/bluemapdesign.com\/index.php\/ux-portfolio\/good-design-pays-big-ring-video-doorbell\/#primaryimage"},"thumbnailUrl":"https:\/\/bluemapdesign.com\/wp-content\/uploads\/2023\/10\/Ring_packaging_1_feature_4.jpg","datePublished":"2023-09-25T00:04:40+00:00","dateModified":"2023-10-07T19:50:03+00:00","description":"Amazon acquired video doorbell company RING for over $1 Billion in 2018. Bluemap Design designed the RING video doorbell packaging in 2014","breadcrumb":{"@id":"https:\/\/bluemapdesign.com\/index.php\/ux-portfolio\/good-design-pays-big-ring-video-doorbell\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/bluemapdesign.com\/index.php\/ux-portfolio\/good-design-pays-big-ring-video-doorbell\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/bluemapdesign.com\/index.php\/ux-portfolio\/good-design-pays-big-ring-video-doorbell\/#primaryimage","url":"https:\/\/bluemapdesign.com\/wp-content\/uploads\/2023\/10\/Ring_packaging_1_feature_4.jpg","contentUrl":"https:\/\/bluemapdesign.com\/wp-content\/uploads\/2023\/10\/Ring_packaging_1_feature_4.jpg","width":2440,"height":1361},{"@type":"BreadcrumbList","@id":"https:\/\/bluemapdesign.com\/index.php\/ux-portfolio\/good-design-pays-big-ring-video-doorbell\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/bluemapdesign.com\/"},{"@type":"ListItem","position":2,"name":"Portfolio","item":"https:\/\/bluemapdesign.com\/index.php\/ux-portfolio\/"},{"@type":"ListItem","position":3,"name":"Good design pays big"}]},{"@type":"WebSite","@id":"https:\/\/bluemapdesign.com\/#website","url":"https:\/\/bluemapdesign.com\/","name":"Bluemap Design","description":"Award-winning industrial and packaging design firm","publisher":{"@id":"https:\/\/bluemapdesign.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/bluemapdesign.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/bluemapdesign.com\/#organization","name":"Bluemap Design","url":"https:\/\/bluemapdesign.com\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/bluemapdesign.com\/#\/schema\/logo\/image\/","url":"https:\/\/bluemapdesign.com\/wp-content\/uploads\/2023\/09\/cropped-bmd-2.jpg","contentUrl":"https:\/\/bluemapdesign.com\/wp-content\/uploads\/2023\/09\/cropped-bmd-2.jpg","width":512,"height":512,"caption":"Bluemap Design"},"image":{"@id":"https:\/\/bluemapdesign.com\/#\/schema\/logo\/image\/"}}]}},"_links":{"self":[{"href":"https:\/\/bluemapdesign.com\/index.php\/wp-json\/wp\/v2\/ux-portfolio\/538","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bluemapdesign.com\/index.php\/wp-json\/wp\/v2\/ux-portfolio"}],"about":[{"href":"https:\/\/bluemapdesign.com\/index.php\/wp-json\/wp\/v2\/types\/ux-portfolio"}],"author":[{"embeddable":true,"href":"https:\/\/bluemapdesign.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bluemapdesign.com\/index.php\/wp-json\/wp\/v2\/comments?post=538"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/bluemapdesign.com\/index.php\/wp-json\/wp\/v2\/media\/1426"}],"wp:attachment":[{"href":"https:\/\/bluemapdesign.com\/index.php\/wp-json\/wp\/v2\/media?parent=538"}],"wp:term":[{"taxonomy":"ux-portfolio-cat","embeddable":true,"href":"https:\/\/bluemapdesign.com\/index.php\/wp-json\/wp\/v2\/ux-portfolio-cat?post=538"},{"taxonomy":"ux-portfolio-tag","embeddable":true,"href":"https:\/\/bluemapdesign.com\/index.php\/wp-json\/wp\/v2\/ux-portfolio-tag?post=538"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}