{"id":1157,"date":"2023-09-29T16:03:37","date_gmt":"2023-09-29T16:03:37","guid":{"rendered":"https:\/\/bluemapdesign.com\/?post_type=ux-portfolio&p=1157"},"modified":"2023-09-29T16:03:39","modified_gmt":"2023-09-29T16:03:39","slug":"reset-an-iconic-brand","status":"publish","type":"ux-portfolio","link":"https:\/\/bluemapdesign.com\/index.php\/ux-portfolio\/reset-an-iconic-brand\/","title":{"rendered":"Reset an iconic brand"},"content":{"rendered":"

Reset an iconic brand<\/h2><\/div><\/div><\/div><\/div><\/div><\/div>

Kodak  V-570 dual lens digital camera<\/p>\n

Industrial Design<\/p>\n

 <\/p>\n

2007 ID Magazine 53th Annual Design Review Award, USA<\/p>\n

2007 Bottom Line Design Award by Business 2.0 Magazine, USA<\/p>\n

2006 Good Design Award, USA<\/p>\n

2006 G-Mark Good Design Award, Japan<\/p>\n

2006 IDEA Gold Award, USA<\/p>\n

2006 Red Dot Design Award, Germany<\/p><\/div><\/div><\/div><\/div><\/div><\/div>

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\"Kodak<\/span><\/div><\/figure><\/div><\/div><\/div>

Technology eventually catches up to what consumers want in a camera. Of course, Consumers want it small and compact, but In this case, they also wish to have a high zoom factor with an ultra-wide-angle lens in a single camera.<\/p>\n

 <\/p>\n

Creating an Iconic look
Bluemap Design and the design team of Kodak developed the iconic V-570 to elevate Kodak\u2019s brand so consumers would see the company as more creative and innovative. To achieve this, we took advantage of the compactness of prism lenses that never extend from the camera body to design a small, sleek package less than an inch thin with the lens positioned in the center rather than on the right to create a strong focal point.<\/p>\n

 <\/p>\n

Fashion x Technology
Surrounding the lenses is a watch-like, thin, metalized plastic band that takes center stage. This eye-catching approach gives the V-570 an elegant, balanced, and iconic look and feel. Its body is constructed so finely, made of metal and plastic, and it shimmers at first sight of it. Most people will have no trouble picking it up because the minimalist button layout is simple and intuitive. Technically, \u201cinnovation\u201d is defined merely as \u201cintroducing something new,\u201d but this goes beyond new and has helped Kodak set a whole new standard for ultra-compact cameras. Its stylish black metal panels, low-profile controls, and thin size rank the V-570 among the most fashionable digital cameras in the marketplace.<\/p><\/div><\/div><\/div><\/div><\/div><\/div>

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Reset an iconic brandKodak  V-570 dual lens digital camera Industrial …<\/p>\n","protected":false},"author":1,"featured_media":745,"comment_status":"closed","ping_status":"closed","template":"","meta":{"inline_featured_image":false},"ux-portfolio-cat":[24,23],"ux-portfolio-tag":[],"class_list":["post-1157","ux-portfolio","type-ux-portfolio","status-publish","has-post-thumbnail","hentry","ux-portfolio-cat-industrial-design","ux-portfolio-cat-works"],"yoast_head":"\nReset an iconic brand - Bluemap Design<\/title>\n<meta name=\"description\" content=\"Bluemap Design and the Kodak developed the V-570 to elevate Kodak\u2019s brand so consumers would see the company a creative and innovative.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/bluemapdesign.com\/index.php\/ux-portfolio\/reset-an-iconic-brand\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Reset an iconic brand - 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