VeriFone “Taxi of Tomorrow” Top

Industrial Design

VeriFone TOT top

Those cool new aero-shaped taxi-tops appearing atop the new Nissan NV200, aka “Taxi of Tomorrow” taxis across the city, presented quite the challenge to the advertising syndicate due to the NYC Taxi and Limousine Commission's decision to standardize all cabs around the Nissan NV200. BlueMap Design designed VeriFone Media's original Hi-Impact taxi top advertising module around clean and bright aesthetics. This resulted in a distinctive physical appearance right at home with the advertised products and the lifestyle in the urban landscape. Design critics hailed it as a significant improvement and enhanced VeriFone advertising business model. This TaxiTop worked fine on all cabs in the medallion fleet and was broadly implemented. But, VeriFone's business proposition was jeopardized by the new standardization directive.


This new “Taxi of Tomorrow” made ingress and egress easier and even added other humane creature comforts, such as allowing passengers to view the cityscape through its large moonroof, heralded as one of the main features of the new cabs. While great for passengers, it threw a brick through VeriFone Media's rooftop advertising business. Not only would VeriFone's taxi top advertising kiosk block the passenger's view, it just wouldn't even fit the Nissan. VeriFone's advertising business was at risk!

Verifone Media enlisted BlueMap Design to uncover once again a solution that provided an attractive taxi top with maximum advertising space built for the Nissan NV200. The objective was to offer the same advertising space as other taxi units and maintain high visibility and the modern, high-quality physical aesthetics they had previously established.


Based on the gestalt of earlier designs, BlueMap Design's solution incorporated a slimmed-down unit, tapered at forward and aft ends with a gentle connecting curve to form an “airfoil” shape with rearward placement on the cab top. From the passenger's perspective, the view through the moonroof was unobstructed so that they could enjoy the intended architectural tour of the city on any trip. This TaxiTop has “purity of form” that keeps the pedestrian-focused on the advertising and spares them of the potential unsightly bulk of an advertising unit that could have looked too big for the vehicle. Not all designers would have handled this subtle but essential aspect with the finest; that is a matter of course for BlueMap Design. These excellent design qualities also help the cab driver because the aerodynamic form factor cuts the wind to improve fuel efficiencies and handling dynamics.