Kodak EasyShare ONE
2006 Red Dot Design Award, Germany
2006 CES Best of Innovations Award, USA
2006 IDEA Silver Award, USA
2006 Good Design Award, USA
2005 G4techTV “Best of CES” Honors for Digital Imaging, USA
2005 CNET’s “Next Big Thing” Award, USA
2005 Business Week Best Products, USA
The Kodak EasyShare ONE was the first WiFi-enabled digital camera available. Bluemap Design’s challenge was to ensure that the design communicates the innovation of the product. The camera enabled people to share their photos anywhere at any time. The camera had to be perfectly attuned to how people take pictures. As on-the-go consumers become more popular, the Kodak EasyShare ONE’s wireless convenience became more relevant. Now, users can upload or e-mail directly from their camera seconds after taking the picture.
Style + Technology
The marriage of technology and design provides its on-the-go status. Bluemap Design’s product design team wants to capture the uniqueness of the product. We took a minimalist approach to design that reinforces a positive user experience. The simple, intuitive interface, the pearlescent white color band which encircles the stainless steel textured body. It makes the camera look seemingly graceful, unpretentious, and sophisticated. There is no noticeable grip on the front. Instead, we designed a polished, slightly raised nameplate on the front panel that instinctively draws you to grip it.