Reset an iconic brand

Kodak  V-570 dual lens digital camera

Industrial Design


2007 ID Magazine 53th Annual Design Review Award, USA

2007 Bottom Line Design Award by Business 2.0 Magazine, USA

2006 Good Design Award, USA

2006 G-Mark Good Design Award, Japan

2006 IDEA Gold Award, USA

2006 Red Dot Design Award, Germany

Kodak V570 Dual lens digital camera

Technology eventually catches up to what consumers want in a camera. Of course, Consumers want it small and compact, but In this case, they also wish to have a high zoom factor with an ultra-wide-angle lens in a single camera.


Creating an Iconic look
Bluemap Design and the design team of Kodak developed the iconic V-570 to elevate Kodak’s brand so consumers would see the company as more creative and innovative. To achieve this, we took advantage of the compactness of prism lenses that never extend from the camera body to design a small, sleek package less than an inch thin with the lens positioned in the center rather than on the right to create a strong focal point.


Fashion x Technology
Surrounding the lenses is a watch-like, thin, metalized plastic band that takes center stage. This eye-catching approach gives the V-570 an elegant, balanced, and iconic look and feel. Its body is constructed so finely, made of metal and plastic, and it shimmers at first sight of it. Most people will have no trouble picking it up because the minimalist button layout is simple and intuitive. Technically, “innovation” is defined merely as “introducing something new,” but this goes beyond new and has helped Kodak set a whole new standard for ultra-compact cameras. Its stylish black metal panels, low-profile controls, and thin size rank the V-570 among the most fashionable digital cameras in the marketplace.

Kodak V570 Dual lens digital camera