Fun + Zoom
Kodak Easyshare Z-series is a line of performance digital cameras emphasizing a high optical zoom factor, a superior lens, and manual features. Kodak wants to introduce a compact Z camera to appeal to the “fun-zoom” consumer market segment. The challenge for Bluemap Design was to design a body with all the bells and whistles of a Z-series camera while simultaneously maintaining a compact and pocketable form factor.
The camera design expresses a professional yet fun-to-use style. The rubber front and rear finger grips give the user a secure grasp in all shooting situations. Its black body with satin finishes accents its professional look and feel, while the integrated hi-gloss LCD screen lends the camera a sophisticated consumer electronic look.