KODAK EasyShare Sport C123 Digital Camera
2011 Red Dot Design Award, Germany
2011 Good Design Award, USA
2011 Top gadgets at CES: Editors Choice Award, Popular Mechanics USA
Bluemap Design deftly balanced engineering and marketing objectives to design an all-weather, fun, affordable digital camera. To accomplish this, Bluemap Design embraced broad goals to produce a solution appealing to all demographics and just right for any use, anywhere. Providing a form factor of unique proportion, scale, and detail, Bluemap Design nicely defines “KODAK EASYSHARE Sport C123’s” distinct market approach. The coveted Red Dot Design Award, Germany has already recognized this design quality. Given design, performance, versatility, and price, this camera could become a digital age “camera standard” as its appeal transcends age, gender, income, or application.
“KODAK EASYSHARE Sport C123″ has great ergonomics with soft rubber grips to enhance use in wet and dusty environments. Easy-to-use interface and well-designed controls augment a 2.4” LCD color display, making this camera a pleasure to handle. Powered by two “Double-A” rechargeable batteries available everywhere, even in remote locations, the “KODAK EASYSHARE Sport C123 Digital Camera” has a broad geographic range of use and market potential. The “KODAK EASYSHARE Sport C123” is more than a “sports” camera. It is an all-purpose camera that’s just right for any use or demographic, work or play.