Less but More
Bissell, the leading producer of fiber cleansing products, wanted a structural packaging that changed its perception from an industrial look to a consumer-friendly style. The primary challenge was not only to create a unique bottle design but also to create a friendlier, less industrial-looking bottle to attract female customers. With this in mind, Bluemap Design’s packaging design team created softer shapes and forms, an easy-to-hold handle, and a more approachable style.

The overall package allowed a bigger, flatter face for labels, enabling it to be seen easily on the shelf. Also, the bottle structure was developed to maintain considerably stronger with less plastic and adaptable to accommodate four sizes.