Good Design Award, 2010

The Kodak Easyshare Z-series is a line of performance cameras that emphasis a high optical zoom factor, a superior lens and manual features. Kodak wants to introduce a compact Z camera to appeal to the "fun-zoom" segment of the consumer market. The challenge was to design a body that has all the bell and whistles of a Z-series camera, while maintaining a compact and pocketable form factor at the same time.

The design expresses a serious yet fun to use camera. The rubber front and rear finger grips provide the user a secure grasp in all shooting situations. Its black body with satin finishes accents its serious look and feel, while the integrated hi-gloss LCD screen lends the camera a sophisticated consumer electronic look.