The Kodak EasyShare ONE was the first WiFi-enabled digital camera available. Bluemap Design’s challenge was to ensure that the design communicates the innovation of the product. The camera enabled people to share their photos anywhere at any time. The camera had to be perfectly attuned to how people take pictures. As on-the-go consumers become more popular the Kodak EasyShare ONE’s wireless convenience became more relevant. Now users can upload or e-mail directly from their camera seconds after taking the picture.
Style + Technology
The marriage of technology and design provides its on-the-go status. Bluemap Design’s product design team want to capture the uniqueness of the product. We took a minimalist approach to design that reinforces a positive user experience. The simple, intuitive interface, the pearlescent white color band which encircles the stainless steel textured body. It makes the camera look seemingly graceful, unpretentious, and sophisticated. There is no noticeable grip on the front. Instead, we design a polished, slightly raised nameplate on the front panel instinctively draws you to grip it.