VeriFone High-impact Taxi-top
IDEA Award finalist, 2011
Show Media and BlueMap Design packed advanced technology into this new taxi billboard design to provide better image quality and at the same time, a more environmentally responsible advertising medium.
This new billboard design enables:
- advertisers to take advantage of crisper and flatter images
- target audiences to see a clear, effective movie screen like image
- cab searching pedestrians to view a stronger more legible cab availability status and medallion number
- better fit, easier installation and lower maintenance on all taxi types and brands
Superior quality graphic output is the result of a new generation LED backlighting system which provides brighter light and lower energy consumption and the utilization of effective, digital graphic reproduction processes. Harmonized Design/Engineering allows all generated light to be concentrated exclusively on advertising and functional communications. The aluminum frame size, shape and angle maximize billboard space and pedestrian viewing to provide advertisers more visibility and effectiveness for their money. The result is a flat panel graphic illuminated with precision to focus the viewer on the message.
Addressing the various and conflicting parameters and requirements of a design program, and converting them into a cohesive solution, is the type of success story blueMap constantly strives to achieve.