Red Dot Award, 2006
IDEA Silver Award, 2006
Good Design Award, 2006
CNET’s “Next Big Thing” Award, 2005
G4techTV “Best of CES” Honors for Digital Imaging, 2005
The innovative concept of this digital camera and overall challenge for BlueMap was to ensure that EasyShare-one was easy to use and enabled people to share their photos anywhere at anytime. This meant that the camera had to be perfectly attuned to how people take pictures. As on-the-go consumers become more popular the EasyShare-one’s wireless convenience became more relevant. Now users can upload or e-mail directly from their camera seconds after taking the picture.
The marriage of technology and design provides its on-the-go status. To describe its aesthetic attributes, the EasyShare-one takes a minimalist approach to design that reinforces a positive user experience. Its simple, intuitive interface, the pearlescent white color band which encircles the stainless steel textured body makes the camera look seemingly graceful, unpretentious, and sophisticated. Without any noticeable grip the polished, slightly raised nameplate on the front panel instinctively draws your middle finger to it.