About us

BlueMap design is a multi-disciplinary product development firm based in New York City. Founded by Simon Yan in 2001, the firm has gained international acclaim for its signature design aesthetic utilizing simplicity relative to form and function. BlueMap’s design goes far beyond removing buttons, slimming down screens, and shrinking interfaces to fit into the palms of our hands. The firm examines ways to break free from the intimidating complexity of today’s technology and the frustration of information overload. BlueMap’s design style is typified by simplicity, along with honesty and respect for function, utility and durability over surface embellishment.

We help companies worldwide create, renew and strengthen their brand power through design. Top companies like 3M, Bissell, J&J, Kodak, TYPO Innovations, Unilever and VeriFone have enlisted us as their design partner. Bluemap Design has received many design awards including iF Design Award, Red Dot Award, IDEA Award, G-Mark Good Design Award Japan, Spark Design Award, K-Design Award, Good Design Award, CES Best of Innovations Award, Business Week Best Products, CES Design and Engineering Award and ID magazine ADR Award just to name a few.