The streamlined Kodak Easyshare Photo Printer 300 is designed to print real Kodak pictures in seconds from PictBridge enabled cameras, or from personal computers with Windows or Macintosh operating systems. Its innovation makes it easy for anyone, regardless of their camera or mobile device brand, to print and share pictures consistently, quickly and effortlessly. Bluemap was asked to develop a design language that conveys these attributes in a compact, portable unit. The result is a sleek looking printer paired down to fit within the home or office environment. The soft form is friendly and approachable.