KERI Lotion bottle
The Keri band has a strong market value of therapeutic reputation. However, the brand was face with a challenge of low recognition among new and young customers not. The strategy was to connect with younger customers while not alienating their existing one. The idea was to promote an image of balance and healthy skin. We design the lotion bottle with a smooth and continues form. The brand mark was accented with a gentle yin and yang curve which reinforces the notion of balance skin. The new design up lifted the brand image and successfully connect to new and younger consumers.